Home baking is one of the fastest-growing small businesses in India — fresh cakes, cookies, bread, brownies, sourdough, and traditional sweets, all baked from a home kitchen. The hardest part isn't the baking. It's getting found, taking orders cleanly, and getting paid. This guide shows exactly how, with a free online store as the backbone.
Why home bakers need a webstore (not just WhatsApp)
Most Indian home bakers start by posting on WhatsApp status and Instagram. That works for the first 20 customers — but breaks down quickly. You spend hours retyping prices, searching for old photos, and answering "is this still available?" messages. A webstore solves all of that in one shot:
- One link customers can browse on their own — saves you hours of repetitive chats.
- Always-current photos and prices in one place.
- Looks more professional than forwarded photos — wins higher-value orders.
- Searchable on Google — strangers in your city can discover you.
- An "Order on WhatsApp" button still routes the order back to your inbox.
Step-by-step: from zero to first order
1. Sign up for a free Storzu webstore
Go to storzu.com, enter your phone number, get the OTP, pick a name like nehasbakery.storzu.com. Storzu has themes specifically suited for food: Mosaic for grid-style cake catalogs, Maison for premium artisan brands, Soft Glow for pastel home-bakery aesthetics. Pick whichever feels closest to your style.
2. Photograph your bakes
You don't need a DSLR. Phone camera, daylight near a window, plain background. Take three shots per cake:
- The full cake from a slight overhead angle (~30°)
- A side profile showing the layers
- A cut slice showing the inside
Storzu's built-in AI photo cleanup auto-removes clutter and improves lighting, so even imperfect home photos look catalog-ready.
3. Add products with clear pricing
Indian customers won't DM to ask prices — they bounce. List the price clearly. Common Indian home-bakery prices (2026):
| Product | Typical price |
|---|---|
| Sponge cake (500g) | ₹500-800 |
| Chocolate truffle (1kg) | ₹900-1,400 |
| Red velvet (1kg) | ₹1,200-1,800 |
| Theme cake (1kg) | ₹1,800-3,500 |
| Brownies (6-pack) | ₹300-450 |
| Cookies (12-pack) | ₹250-400 |
| Sourdough loaf | ₹250-450 |
| Cupcakes (6-pack) | ₹300-500 |
Adjust ±20% for your city — Bangalore, Mumbai, and Delhi tend to support the higher end; Tier 2 cities the lower end.
4. Get your FSSAI registration (legally required)
Any commercial home-food business in India needs FSSAI registration. The basic registration is ~₹100/year for turnover under ₹12 lakh, valid for 1-5 years. Apply at foscos.fssai.gov.in. Display your FSSAI number on your webstore — it boosts trust significantly.
5. Share your link everywhere
- WhatsApp status: daily fresh-bake post + your storzu link.
- Instagram bio: replace your linktree with your store URL.
- WhatsApp groups: housing-society, school-parent, hobby groups.
- QR code: Storzu generates a free QR — print on cake boxes and visiting cards.
- Google Business: create a free Google Business profile if you do local delivery — link your storzu store as the website.
6. Take orders + UPI payment
Customer browses your store, taps Order on WhatsApp, and the message arrives in your inbox with their selection. Confirm the date, share UPI ID or QR, and you're paid in seconds with no commission. Read the full guide on accepting UPI payments without commission.
7. Pack and deliver
Sturdy box, thermocol or bubble wrap inside, your business label on top. For local delivery within 5km, Indian home bakers commonly use Dunzo, Porter, Borzo. For longer distances, courier with India Post Speed Post. Always send the customer a packed-parcel photo and tracking number.
Growing beyond the first 100 customers
- Photograph every cake you bake — even repeat orders. Build a library to refresh your status posts.
- Add a "Cake of the week" on your store homepage — gives repeat customers a reason to return.
- Bundle small items (cookies + brownies) at a slight discount — average order value goes up.
- Ask happy customers for a 1-line WhatsApp testimonial + photo of the cake at their event. Add it to your store.
- Run a simple WhatsApp broadcast list (not a group) for repeat customers — festival announcements, new flavour launches.
Start your free home bakery store
Create your free Storzu webstore for your home bakery in under 2 minutes. Free forever, beautiful food-friendly themes, AI photo cleanup, zero commission.