Home & kitchen appliances store website in India — Storzu

How do I sell home and kitchen appliances online in India?

By Storzu·Published 28 Jul 2026

Quick answer

Appliance dealers can launch a free online store on Storzu: list mixers, grinders, fans, chimneys, water purifiers and white goods with capacity, wattage, warranty and model number, add installation or demo as a service, take orders through checkout or enquiries for big-ticket items, and accept COD or direct UPI. Start free with 3 products and 30 orders a month; upgrade for a custom domain and a bigger catalog.

Appliance buyers arrive already half-researched. They know roughly which model they want and they are checking whether you have it, what it costs, and who installs it. A catalog that answers those three things converts far better than a photo dump on WhatsApp.

List the specifications buyers cross-check

Model number and brand, exactly as printed on the box
Capacity (litres, kg), wattage, and star rating where applicable
Warranty period, and whether it is brand or dealer warranty
Colour and capacity as variants, each with its own price and stock

Sell installation and service, not just the box

Chimneys, purifiers, geysers and ACs all involve fitting. List installation, demo and annual servicing as their own offerings with clear charges, and take service visits as booked slots so your technician's day is planned instead of improvised.

Checkout for small, enquiry for big

Mixers and fans sell fine through a normal cart. Refrigerators and washing machines usually need one conversation first — stock, delivery date, exchange value — so take those as enquiries and close on WhatsApp. Accept COD, direct UPI, or online payments through your own gateway with no per-order commission.

What it costs

Start on the Free forever plan (₹0, no card) with up to 3 products and 30 orders a month. Upgrade for your own custom domain, online payments, and a bigger catalog — see the pricing page, or the electronics store guide if you also stock gadgets and accessories.

Create your free appliance store →

Frequently asked questions

Can I sell home appliances online for free?

Yes. Storzu's Free forever plan is ₹0 — list up to 3 appliances, take 30 orders per month with COD or direct UPI, and pay no per-order commission. For appliances the detail that matters is the model number and specification — capacity in litres, wattage, star rating and warranty — because buyers cross-check the exact model before ordering.

How do I handle installation and demo?

List installation, demo or annual servicing as their own offerings alongside the product, so a chimney or water purifier sale carries the fitting charge transparently instead of becoming an argument at delivery. You can also take service bookings on timed slots.

Should big-ticket appliances use checkout or enquiry?

Both work and most dealers use both. Smaller items (mixers, kettles, fans) sell well through a normal cart, while refrigerators and washing machines usually convert as an enquiry or a WhatsApp conversation where you confirm stock, delivery date and exchange value first.

How do I show warranty and service terms?

State the warranty period, whether it is brand or dealer warranty, and who handles service, on every listing. Appliance disputes are almost always about warranty scope, so putting it in writing on the product page reduces post-sale friction more than any other single change.

Can I offer exchange or old-appliance buyback?

You can describe your exchange terms on the listing and handle valuation as part of the enquiry, since the exchange amount depends on the customer's old unit. Coupons can apply a fixed or percentage discount once you have agreed the value.

How do customers pay?

Cash on delivery, direct UPI into your own bank account with payment-proof review, or an online gateway through your own Razorpay, Stripe, PayPal or Cashfree account on paid plans. Payments settle to you and Storzu takes no per-order commission.