Vertical guide· 5 min read· Updated 26 Jul 2026

How do I make a website for my optical or eyewear store in India?

By Storzu·

Quick answer

Optical stores can launch a free website on Storzu: display frames, sunglasses, and lens options with prices, book eye-test appointments with no double-booking, take orders with COD or UPI, and update customers over SMS, email, and WhatsApp. Start free; add a custom domain, online payments, and larger limits on paid plans.

Eyewear is part retail, part service — customers want to browse frames and book an eye test. A website that does both puts your range and your test slots in one place, so people choose you before they walk in. Storzu makes it free.

Show frames, sunglasses, and lenses

  • Frames and sunglasses with photos, brands, and prices
  • Lens options — single vision, progressive, blue-cut, anti-glare — as variations
  • Contact lenses and accessories
  • Grouped by style, brand, and budget so shoppers filter fast

Book eye tests

Let customers book an eye-test slot with the same booking engine — no double-booking, with blackout dates — so your optometrist's day runs smoothly.

Payments and updates

Take payment by cash, direct UPI to your bank, or an online gateway on paid plans — no per-order commission. Send order-ready and appointment updates over SMS, email, and WhatsApp on eligible plans.

What it costs

Start on the Free forever plan (₹0). Upgrade for your own custom domain, online payments, and a larger catalog. See the pricing page or the electronics store guide.

Create your free optical store website →

Frequently asked questions

Can I sell eyewear online for free?

Yes. Storzu's Free forever plan is ₹0 — list up to 3 products, take 30 orders per month with COD or direct UPI, and pay no per-order commission. Upgrade for a custom domain, online payments, and a bigger catalog as you grow.

How do I list frames and lens options?

List frames and sunglasses with photos and prices, and offer lens options (single vision, progressive, blue-cut, anti-glare) as variations. Product variations are unlimited on every plan, including Free.

Can customers book an eye test?

Yes. Take eye-test appointments with automatic double-booking prevention and blackout dates, so your test slots stay organised.

How do customers pay and get updates?

Customers pay by cash, direct UPI, or an online gateway on paid plans — no per-order commission. Send order-ready and appointment updates over SMS, email, and WhatsApp on eligible plans.

Will my store show up on Google?

Yes. Storzu pages ship with SEO and AI-discovery built in, so people searching for eyewear or an eye test near them can find you on Google and AI assistants.

Ready to start your free webstore?

Build it in minutes. Orders, bookings and payments, with no per-order commission.

Create your free webstore →

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