In short
Storzu is an online store builder for US sellers where the platform takes nothing per sale. Upload a photo and AI drafts the listing, add sizes and colours as variants on any plan, and take card payments through your own Stripe or PayPal account. You pay your processor's fee and your Storzu subscription — there is no platform cut on top.
What you actually pay
Two things, and no third. Your payment processor charges its own fee on each transaction, and Storzu charges a flat monthly subscription. There is no per-order commission and no platform transaction fee layered on top — on any plan, at any volume.
Storzu also never holds your sale proceeds. Money moves from your customer to your own processor account, which is why refunds and disputes stay somewhere you already have a login.
What you get
- One photo, one listing
- AI drafts the name, description and a cleaned-up image from a phone photo. You approve every word before it goes live.
- Sizes and colours on every plan
- Variants are not a paid upgrade here. Each one carries its own price and stock, including on Free.
- Your processor, your payouts
- Connect your own Stripe or PayPal. Refunds and disputes stay with the account you already run.
- Orders in one dashboard
- Every order with the customer's details, plus inventory, coupons, returns and exchanges in the same workflow.
- Built to be found
- Server-rendered pages, structured data, sitemaps and AI-readable content — the groundwork for search, on paid plans.
Where the free plan ends
Free is $0 with no card: a live store, 10 products with unlimited variants, and 30 orders a month. What it does not include is card checkout, your own domain, or SEO tools.
Unlike India, there is no cash-on-delivery or direct-transfer fallback here — so a US seller who needs to take money starts on Growth ($9.99/month). Better said now than after you have loaded the catalogue.
See all plans →Questions sellers ask
What does Storzu take per sale?
Nothing. There is no per-order commission and no platform transaction fee on any plan. You pay your payment processor's own fee — as you would anywhere — plus your Storzu subscription. Storzu never holds your sale proceeds; money settles directly into your own account.
Whose payment account do sales go into?
Yours. You connect your own Stripe or PayPal account, so payouts, refunds and disputes all sit with the processor you already have a relationship with. Card checkout starts on the Growth plan ($9.99/month).
Can I add sizes and colours?
Yes, with no limit and no upgrade. Variants are included on every plan including Free — each with its own price and stock count. Most builders treat that as a paid feature; Storzu does not, and never has.
Do I have to write all the listings myself?
No. Upload a photo and AI drafts the name, description and a cleaned-up image, which you approve before it publishes. Each draft costs 10 AI credits, and the Free plan includes 20 to try it. Listing a product by hand never costs a credit.
Can I sell on the free plan?
You can build and publish the store, list 10 products and take 30 orders a month — but not card payments. Card checkout, your own domain and SEO tools all start at $9.99/month. For a US seller that makes Growth the realistic starting plan, and it is better to know that now.
Can I use my own domain?
Yes, from the Growth plan. Below that your store lives at yourname.storzu.com, which is a real address you can share — just not your own brand's.
Keep what you sold
Your processor takes its fee. Nobody else needs a slice of the order.
Build my store free →Free forever plan · No credit card · No per-order Storzu fee