An instrument buyer is choosing between a few models and wants to know exactly what will arrive: the right size for a child, the right number of keys for lessons, a harmonium in the right scale, a tabla tuned to the right pitch. Put those choices on the product and the buyer stops asking basic questions and starts comparing your prices.
Set up the store
Sign up on storzu.com with Google or your email address and verify your mobile number; your instruments go live once it is verified. There is no separate instruments category: choose Something else for a general music shop, or Electricals & Electronics if you mostly sell keyboards, digital pianos and amplifiers, which shows brand, model and warranty clearly. Your store starts on a free store-xxxxxx.storzu.com link; a named address or your own domain can come later.
List the choices buyers actually make
One instrument, one listing; its real choices go in as options, each with its own price and stock.
- Guitars: size (1/2 for children about 5–8, 3/4 for about 8–12, full size for teenagers and adults), acoustic or electro-acoustic, right- or left-handed. Say what is in the box: gig bag, picks, a spare set of strings.
- Keyboards and digital pianos: 61 keys for beginners, 76, or 88 weighted keys for piano students. Mention touch sensitivity, the adaptor, and the stand if it comes with one.
- Harmoniums: range (3 or 3½ octaves), number of stops, single or double reed, and whether it has a scale-changer — vocalists ask for that one.
- Tablas: dayan size and pitch (for example 5½ inch in C♯), and what the bayan is made of — copper, brass or steel. List the set contents: cushions, hammer, covers.
- Strings and accessories: string gauge and material, so a buyer replacing a set gets the same feel.
Add brand, model and warranty as properties on each product. Group the catalogue by instrument and then by budget: “Guitars under ₹10,000” is how a parent buying a first guitar thinks.
Typical prices in India (2026)
| Instrument | Typical price |
|---|---|
| Beginner acoustic guitar | ₹4,000–10,000 |
| 61-key keyboard | ₹5,000–15,000 |
| 88-key digital piano | ₹30,000–80,000 |
| Harmonium, 3½ octave | ₹8,000–30,000 |
| Tabla set | ₹5,000–20,000 |
| Guitar strings, one set | ₹300–1,500 |
Selling used instruments honestly
Second-hand instruments sell well online when the listing is plain about condition. Put the grade in the name (“Used, very good”), say what you checked or replaced, and photograph every mark. A short video of the instrument being played, sent on WhatsApp when a buyer asks, settles most doubts. For an expensive piece, many shops take part of the price by UPI to hold it and collect the rest when the buyer picks it up.
Starter kits, strings and regulars
- Starter-kit combos: a guitar with a bag, capo, tuner and spare strings at one combo price is the easiest first purchase for a parent.
- Buy more, save more on strings and reeds, which players replace every few months.
- Loyalty points bring string and accessory buyers back to you instead of a marketplace. See offers, loyalty and referrals.
Packing and shipping fragile instruments
Ship guitars in a gig bag inside a double-walled carton, with the strings eased off a little and the headstock padded. Keyboards go in their original box, or one cut to size with foam on every side; tablas and harmoniums need their own padded cartons. Book couriers through your own Shiprocket or NimbusPost account, whose charges are billed to you, and add insurance for expensive pieces. Within the city, a same-day rider or a pickup from your shop is often safer than a courier.
Orders and payment
The buyer checks out on your store and pays by UPI straight into your bank account, by cash on delivery, or through your own payment gateway; Storzu takes no per-order commission. The order lands in your dashboard, and the buyer can send it to you on WhatsApp in one tap from the confirmation screen.
Teaching too?
Lessons and repairs are bookings, not products, so they run on a class or service site with slots rather than in your store. The music and dance academy guide shows how that works.
What it costs
Storzu's Free forever plan is ₹0 — list up to 10 instruments, take 100 orders per month with COD or direct UPI, and pay no per-order commission. Courier and payment-gateway charges, if you use them, are billed by those providers to your own account. Every plan is on the pricing page.