In short
Storzu turns fashion photos into a shoppable online boutique. Upload a photo and Storzu drafts the listing and cleans up the image; add every size and colour as a variant — included on all plans, including Free — and customers browse, pick a size and order. Payments settle to your own account and Storzu takes no per-order commission.
Sizes and colours are not a paid feature
Most builders treat product variants as an upgrade. On Storzu they are included on every plan, including Free — unlimited sizes, colours and fabrics, each with its own price and stock count.
That matters more in fashion than anywhere else: a boutique whose store cannot show which sizes are left is still going to get the “is this available in M?” message, which is the whole thing you were trying to stop.
Built for how fashion actually sells
- Boutiques & designers
- Sarees, kurtis, lehengas, suits and fabrics, with every size and colour as its own variant.
- Instagram sellers
- One shoppable link for your bio, so buyers see prices and availability without a DM.
- Jewellery
- Close-up photos with weight, purity and making-charge details, plus AI placement previews.
- Tailors & bespoke
- Take measurements and custom orders as enquiries instead of ready-stock checkout.
- Kids wear & footwear
- Age and size grids where a single product would otherwise need ten listings.
From photo to storefront
- 1
Upload a photo
Phone photos are fine. Storzu drafts the name and description and can clean up lighting and background.
- 2
Add sizes and colours
Every variant gets its own price and stock count — included on every plan, including Free.
- 3
Publish and share
Your store goes live with a free QR code. Put the link in your bio, your status and your packaging.
What the AI tools actually cost
AI actions spend credits: 10 for a listing draft or a photo enhancement, 15 for a model try-on. The Free plan includes 20 welcome credits — enough to try the tools on a couple of pieces, not to build a whole catalogue.
Paid plans add credits every month (25 on Growth, 50 on Growth Plus), and credit packs can be bought separately on any plan. Listing products manually never costs a credit.
See all plans →Questions fashion sellers ask
Can I add sizes and colours to a product?
Yes, with no limit and no upgrade. Variants are included on every Storzu plan including Free — sizes, colours, fabrics, and per-variant prices and stock. This is deliberate: a boutique that cannot list sizes does not have a usable store.
Can Storzu make my phone photos look like catalogue photos?
Yes. AI photo enhancement cleans up lighting and background, and AI model try-on shows a garment on a model. You approve every result before it publishes. These spend AI credits — an enhancement or listing draft costs 10, a try-on costs 15. Free includes 20 welcome credits, so you can try the feature before deciding whether it is worth a plan or a credit pack.
Do I need professional product photography to start?
No. The workflow is built for phone photos taken at your shop or at home — that is what the enhancement and try-on tools exist to fix. Start with what you have, replace it later if you want.
How do customers pay me?
Direct UPI and cash on delivery work on the Free plan. From Growth (₹199/month) you can connect an online gateway — Razorpay in a few taps, or your own Stripe, PayPal or Cashfree. In every case the money settles into your account, not Storzu's, and there is no per-order commission on any plan.
Is Storzu free for a boutique?
Storzu's Free forever plan is ₹0 — list up to 10 products, take 30 orders per month with COD or direct UPI, and pay no per-order commission. For a boutique that usually means trying it with a few pieces first. A full rack needs the Growth plan (50 products, ₹199/month) — the Free plan is a genuine free tier, not a trial, but it is sized for validating demand rather than running a whole catalogue.
Can I make the store match my brand?
Free stores use the Sleek template with a basic theme. Paid plans unlock more theme styles — three on Growth, five on Growth Plus and all of them on Pro, including the editorial styles (Maison, Spotlight, Runway) built for fashion — plus Design Studio on Growth Plus and above for visual section editing.
Can I sell jewellery on Storzu too?
Yes. Jewellery uses the same catalogue with close-up photos, per-piece weight and purity details, and an AI placement preview. Many sellers run clothing and accessories from one store rather than splitting them.
Guides for your kind of store
Your pieces deserve better than a chat thread
Start with three photos. You will know within an hour whether this is the shop you want to send people to.
Build my store free →Free forever · No credit card · 0% Storzu commission