Indian fashion selling is visual, seasonal, and conversation-led. Buyers want to see the design, check fabric and size options, then ask a final question on WhatsApp before ordering.
Who this is for
- Saree and kurti sellers.
- Boutiques and ethnic wear stores.
- Tailors, designers, and alteration studios.
- Instagram sellers with new collections every week.
Useful collection structure
- By product type: sarees, kurtis, suits, lehengas, western wear.
- By occasion: daily wear, festive, bridal, office, college.
- By fabric: cotton, silk, georgette, linen, chiffon.
Photo and variant checklist
- Full front photo, detail close-up, back or side view, and styled photo.
- Size chart or measurements where possible.
- Available colors and custom stitching options.
Getting found beyond WhatsApp
- Instagram and Facebook Shop: sync your store catalog to Meta and tag products in your posts, with no ad spend.
- Facebook and Instagram ads: launch a carousel of a new collection or a click-to-WhatsApp ad from your Storzu dashboard. Meta bills your own ad account. Read how to run Facebook and Instagram ads.
- Free Google listings: your products can appear in Google's Shopping tab at no charge from Google. Storzu sets up Merchant Center and submits them. See Google Shopping free listings.
For category-specific detail, continue with the boutique and saree guide or the tailoring business guide.