If you are comparing Dukaan alternatives, the real question is not just price. It is: how do your customers actually buy? Many Indian small businesses get orders from WhatsApp and Instagram and take payment by UPI. The platforms below all support that flow — the differences show up in design quality, language coverage, and how much of the work after the sale the platform absorbs for you.
How should you choose?
- Check how fast you can publish a real store link.
- Check how well the platform supports multi-channel ordering — WhatsApp, SMS, and email.
- Check payment model friction for your customer segment.
- Check ongoing cost and operational overhead.
- Check whether it handles what happens after the order, not just the order.
How do Storzu, Dukaan, Shoopy and Mydukaan compare?
| Feature | Storzu | Dukaan | Shoopy | Mydukaan |
|---|---|---|---|---|
| Free forever plan | ✅ Forever | ✅ | ✅ | ✅ |
| Commission per order | 0% | 0% | 0% | 0% |
| Setup time | ~2 min | ~5 min | ~5 min | ~5 min |
| WhatsApp orders | ✅ | ✅ | ✅ | ✅ |
| Theme style | 24 complete store designs + Quick Styles | Template library | Template library | Template library |
| Indian languages | 8 (HI, TE, TA, KN, ML, GU, MR, BN) | 3-4 | 2-3 | 2-3 |
| Free subdomain | name.storzu.com | mydukaan.io/name | shoopy.in/name | mydukaan.io/name |
| AI features | Auto-translate, photo cleanup | Varies by plan | Varies by plan | Varies by plan |
| Appointments & GST invoices | Built in | Varies by plan | Varies by plan | Varies by plan |
| UPI payments | ✅ Direct to bank | ✅ | ✅ | ✅ |
| Free QR code | ✅ | ✅ | ✅ | ✅ |
| Courier shipping | Your own Shiprocket or NimbusPost — live rates, one-tap label, auto tracking | Delivery partners — varies by plan | Check current plans | Similar to Dukaan |
| Same-day riders | Borzo, Shiprocket Quick | Check current plans | Check current plans | Check current plans |
| Facebook, Instagram & Google ads | Catalog sync, AI ad copy, Google listings | Check current plans | Check current plans | Check current plans |
| Offers, loyalty & referrals | Buy X Get Y, points, refer-a-friend | Check current plans | Check current plans | Check current plans |
| Custom domain | Paid plan | Paid plan | Paid plan | Paid plan |
Storzu
Storzu is the newest of the four and the most design-led. It targets vendors who care a lot about how their store looks — boutique sellers, home bakers, interior designers, real-estate agents. Storzu has 24 complete store designs — Clean, Bold, Luxe, Quick, Editorial Magazine, Neo-Brutal, Soft Glass, Retro Pop, Organic, Dark Tech and more — each with its own layout, fonts and motion, and Quick Styles shows your own store in a new look before anything goes live. Storzu auto-translates products into 8 Indian languages using AI. Appointments, GST invoices, returns, order tracking, Shiprocket and NimbusPost shipping and Facebook, Instagram and Google ads sit on the same dashboard rather than arriving as add-ons.
Strongest fit: vendors whose product is visual (food, fashion, design, property, jewellery), vendors serving customers across multiple Indian languages, and businesses that are more than a product list — services, bookings, menus, rentals or stays.
Dukaan
Dukaan is the most established Indian webstore brand and has been around the longest in this space. The interface is straightforward, the catalog goes up quickly, and most Indian vendors have at least heard of it. Brand recognition and a large existing user base are real advantages.
Strongest fit: vendors who value brand familiarity and a well-known platform with broad merchant adoption.
Shoopy
Shoopy is a free Indian webstore builder with WhatsApp + UPI integration and its own theme library and dashboard. Like the others, it takes no per-order commission.
Strongest fit: vendors who prefer Shoopy's specific UI and pricing approach over the alternatives.
Mydukaan
Mydukaan is closely associated with Dukaan and uses the mydukaan.io domain for free stores. It offers a free plan with no per-order commission and a similar feature set to Dukaan.
Strongest fit: vendors already in the Dukaan / Mydukaan ecosystem or who prefer that specific UI.
What actually differs once the order arrives?
Every platform here will take a WhatsApp order. The honest way to choose is to ignore the order itself — that part is close to identical — and look at the five minutes after it. A WhatsApp-first seller repeats the same loop many times a day: confirm stock, confirm the amount, take payment, raise a bill, tell the customer it has shipped, and remember who they were next month. Whichever platform absorbs more of that loop is the one that saves you time.
- Where the record lives. If order history, stock and invoices sit in one dashboard, WhatsApp stays a channel. If they do not, WhatsApp quietly becomes your system of record — and a chat thread is a poor place to look up what someone ordered in March.
- How the customer is updated. Confirmed, packed and dispatched are three separate moments. Sending them by hand is fine at five orders a day and unmanageable at thirty.
- What happens at GST. Once you cross the threshold, invoice numbering and tax lines stop being optional, and retrofitting them onto a year of chat orders is genuinely painful.
- How the parcel leaves. Booking on a courier portal and pasting the tracking number back into chat is the step that gets skipped on a busy day. On Storzu one tap on the order books the Shiprocket or NimbusPost AWB, label and pickup, and tracking reaches the customer without you — see the shipping partners you can connect.
When is Storzu the right Dukaan alternative?
- You sell through WhatsApp and want orders to arrive there.
- You want customers to pay you directly by UPI, without platform commission.
- You want a free webstore link and QR code you can share offline.
- You sell to regional-language customers and want Hindi, Telugu, Tamil, Kannada, Malayalam, Gujarati, Marathi, or Bengali storefronts.
- You care about visual themes for boutiques, home food, jewellery, classes, or services.
- Your business books appointments, runs a menu, rents equipment or issues GST invoices.
- You want couriers and same-day riders booked from the order, billed to your own Shiprocket, NimbusPost or Borzo account.
- You want to run Facebook, Instagram and Google ads from the same dashboard, with spend billed to your own ad account.
Try Storzu first if you are a home baker, boutique seller, tailor, tutor, kirana store, tiffin service, jewellery seller, real-estate agent, interior designer, or local service business that already talks to customers on WhatsApp.
Can you trust a comparison written by one of the platforms?
We publish this page, so read it accordingly. Dukaan is an established product with a larger install base and brand recognition that a newer platform does not have, and every platform here changes its plans, pricing and feature set over time — the table above deliberately says "varies by plan" or "check current plans" rather than quoting numbers or features we cannot keep accurate. Before switching either way, open both pricing pages on the day you decide.
The one claim we will make flatly is about commission: Storzu takes no per-order commission on any plan, including Free, because payments go to your own UPI or your own gateway rather than through us. Verify the equivalent for any platform you compare — on thin retail margins it is usually the number that decides.
What should you move across if you switch?
Two things are worth carrying over deliberately, because they are the parts people forget: your product photographs (re-shooting a catalogue is the real cost of moving) and your customer list. Export or save contacts before you stop using a platform, not after.
Try the free Dukaan alternative
Create a free Storzu webstore with WhatsApp orders, UPI payments, QR code, Indian languages, and no per-order commission. If you are still shaping your sales flow, start with the guide to selling on WhatsApp, or see the full guide to free store builders in India.