Storzu vs Instamojo for Indian sellers — compared

Storzu vs Instamojo: which is better for Indian sellers?

By Storzu·Published 26 Jul 2026·Updated 15 Oct 2026

Quick answer

Instamojo is strongest when you mainly need a payment link and a light store around it. Storzu fits better when the shop itself is the product — a branded storefront with order tracking, appointments and GST invoices, and payments settling to your own gateway on paid plans with no per-order commission. Choose Instamojo for the fastest payments-only setup.

Instamojo and Storzu both help Indian businesses sell online, but they start from different places. Instamojo grew from payment links and its own gateway into a store platform. Storzu starts from your website and operations and lets you plug in whichever payment gateway you already use. Here's how to choose.

Payments: hosted gateway vs your own account

This is the biggest difference. Instamojo is payments-first — you transact through its hosted gateway. Storzu is bring-your-own-gateway: connect your own Razorpay, Stripe, PayPal, or Cashfree account (Razorpay is one-click via Storzu's partner integration), and money settles directly to you. Storzu takes no per-order commission — see accepting payments with no commission. You can also take cash on delivery or direct UPI on any plan.

Storefront, design, and languages

24 complete store designs — Clean, Bold, Luxe, Editorial Magazine, Soft Glass and more — each with its own layout, fonts and motion
Storefront in English plus 8 Indian languages, translated automatically
Quick Styles to see your own store in a new look before it goes live, Design with AI to build a whole style from a description, and a Design Studio to edit the live store
SEO and AI-discovery built in, so you rank on Google and get quoted by AI assistants

Beyond a store

Storzu is a full business platform: services, appointments and consultations with double-booking prevention, compliant professional-practice sites, restaurant menus, property and stay bookings, GST invoicing, coupons, returns, and staff accounts. If you need more than a checkout, that breadth matters.

Delivery and finding customers

A payment link ends at the payment. Storzu carries on to delivery: checkout quotes the live courier charge for the buyer's PIN code through your own Shiprocket or NimbusPost account, one tap on the order books the AWB, label and pickup, and tracking reaches the customer automatically — or Borzo and Shiprocket Quick riders deliver the same day to nearby buyers. To find and keep customers, it syncs your catalog to Facebook, Instagram and Google for ads and listings, and runs Buy X Get Y and volume offers, loyalty points and refer-a-friend on the storefront. Courier charges and ad spend are billed to your own accounts, never routed through Storzu. See shipping partners and offers, loyalty and referrals.

Pricing

Storzu's Free forever plan is ₹0. Paid plans — Growth, Growth Plus, and Pro — add your own custom domain, online payments, every store design, automation, and larger limits, with no per-order commission on any plan. Compare on the pricing page, or see other options in the Dukaan alternatives guide.

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Frequently asked questions

What's the main difference between Storzu and Instamojo?

Instamojo is payments-first — its own hosted gateway with store features layered on. Storzu is website-first: you build a branded site and connect your own payment gateway (Razorpay, Stripe, PayPal, or Cashfree), so payments settle to your own account and Storzu takes no per-order commission.

Does Storzu charge a commission per order?

No. Storzu never takes a per-order commission — in the bring-your-own-gateway model, payments go directly to your own account. Your payment provider may charge its own transaction fee, but that's between you and them, not a Storzu cut. You can also take cash on delivery or direct UPI.

Is Storzu free?

Yes. Storzu's Free forever plan is ₹0 — list up to 10 products or services, take 100 orders per month with COD or direct UPI, and pay no per-order commission. For ₹0 you get an actual multi-page website with a catalog and checkout, not just a payment link. Paid plans add a custom domain and online payments.

Can I do more than sell products?

Yes. Beyond products, Storzu supports services, appointment and consultation booking with double-booking prevention, professional-practice sites for doctors, advocates, CAs and architects, restaurant menus, and property or stay bookings — all from one dashboard.

Does Storzu help after the payment — with delivery and marketing?

Yes. Orders ship through your own Shiprocket account — live courier rates at checkout, one-tap AWB, label and pickup, automatic tracking — or by same-day Borzo and Shiprocket Quick riders. To bring buyers back, Storzu runs automatic offers such as Buy X Get Y, loyalty points and refer-a-friend, and it can sync your catalog to Facebook, Instagram and Google for ads and listings. Courier charges and ad spend are billed to your own accounts; Storzu takes no cut.

Which should I choose?

Choose Instamojo if you want an all-in-one hosted payment gateway with basic store features. Choose Storzu if you want a branded, design-led website with 8 Indian languages, no per-order commission, and payments settling to your own gateway account.