Indian vendors today have at least four solid free webstore builders to choose from: Storzu, Dukaan, Shoopy, and Mydukaan. All four are mobile-first, all four take zero commission, and all four work with WhatsApp + UPI. The differences are in design quality, language coverage, and how the store actually looks to customers.
Quick summary
- Storzu: editorial themes, 8 Indian languages, AI photo cleanup, free plan with paid upgrades.
- Dukaan: the most established Indian webstore brand — wide adoption, straightforward setup, free plan with paid upgrades.
- Shoopy and Mydukaan: similar feature sets to Dukaan, each with their own UI and pricing approach.
Side-by-side comparison
| Feature | Storzu | Dukaan | Shoopy | Mydukaan |
|---|---|---|---|---|
| Free plan | ✅ Forever | ✅ | ✅ | ✅ |
| Commission per order | 0% | 0% | 0% | 0% |
| Setup time | ~2 min | ~5 min | ~5 min | ~5 min |
| WhatsApp orders | ✅ | ✅ | ✅ | ✅ |
| Theme style | 5+ editorial designs | Template library | Template library | Template library |
| Indian languages | 8 (HI, TE, TA, KN, ML, GU, MR, BN) | 3-4 | 2-3 | 2-3 |
| Free subdomain | name.storzu.com | mydukaan.io/name | shoopy.in/name | mydukaan.io/name |
| AI features | Auto-translate, photo cleanup | Varies by plan | Varies by plan | Varies by plan |
| UPI payments | ✅ Direct to bank | ✅ | ✅ | ✅ |
| Free QR code | ✅ | ✅ | ✅ | ✅ |
| Custom domain | Paid plan | Paid plan | Paid plan | Paid plan |
Storzu
Storzu is the newest of the four and is the most design-led. It targets vendors who care a lot about how their store looks — boutique sellers, home bakers, interior designers, real-estate agents. Its themes (Mosaic, Maison, Spotlight, Runway, Soft Glow) are editorial-quality and animated, and Storzu auto-translates products into 8 Indian languages using AI.
Strongest fit: vendors whose product is visual (food, fashion, design, property, jewellery) and who want their webstore to feel like a brand. Vendors who serve customers across multiple Indian languages also benefit from the 8-language storefronts.
Dukaan
Dukaan is the most established Indian webstore brand and has been around the longest in this space. The interface is straightforward, the catalog goes up quickly, and most Indian vendors have at least heard of it. Brand recognition and a large existing user base are real advantages.
Strongest fit: vendors who value brand familiarity and a well-known platform with broad merchant adoption.
Shoopy
Shoopy is a free Indian webstore builder with WhatsApp + UPI integration and its own theme library and dashboard. Like the others, it takes zero commission per order.
Strongest fit:vendors who prefer Shoopy's specific UI and pricing approach over the alternatives.
Mydukaan
Mydukaan is closely associated with Dukaan and uses the mydukaan.io domain for free stores. It offers a free plan with zero commission and a similar feature set to Dukaan.
Strongest fit: vendors already in the Dukaan / Mydukaan ecosystem or who prefer that specific UI.
Try Storzu free
Create your free Storzu webstore in under 2 minutes — pick a theme, add products, share your link. No card required, free forever, zero commission.