India isn't a single-language market. A Bangalore-based seller might have customers who read Kannada, English, Tamil, and Hindi — sometimes in the same week. Building a webstore in only English leaves money on the table. Building one in 8 Indian languages used to require a translator and weeks of work. Storzu does it automatically with one click.
Languages supported
Storzu storefronts support 8 Indian languages out of the box:
| Language | Native script | Primary states |
|---|---|---|
| Hindi | हिन्दी | UP, Delhi, MP, Bihar, Rajasthan, Haryana |
| Telugu | తెలుగు | Andhra Pradesh, Telangana |
| Tamil | தமிழ் | Tamil Nadu, Puducherry |
| Kannada | ಕನ್ನಡ | Karnataka |
| Malayalam | മലയാളം | Kerala |
| Gujarati | ગુજરાતી | Gujarat |
| Marathi | मराठी | Maharashtra, Goa |
| Bengali | বাংলা | West Bengal, Tripura |
How auto-translation works
When you add a product to your Storzu store in any one language, AI generates translations for all 8 languages in the background within seconds. You don't need to be multilingual yourself — write in the language you're most comfortable with, and every customer sees the store in theirs.
The translations cover product names, descriptions, category names, your shop name and location, banner labels, and the Order on WhatsApp message — every customer-facing piece of text.
Why a multi-language webstore matters
- Trust: A Telugu customer is far more likely to buy from a Telugu storefront than an English one — even if they read English fine.
- Conversion: Native-language stores convert ~30-40% better in non-metro India based on internal Storzu data.
- Reach: Indian-language Google search has been growing 4x faster than English search since 2020. Indian customers searching in their language find language-localised stores first.
- Word of mouth:Customers share stores that "just work" in their language. A Tamil saree shop gets shared in Tamil community groups; an English- only one usually doesn't.
How to enable in your Storzu store
It's already on by default. Specifically:
- Sign up for your free Storzu webstore.
- Add products in any language. AI auto-translates.
- Customers automatically see the store in their device's language. They can also tap the language picker in the navbar to switch.
- (Optional) Add a Telugu / Hindi / Tamil version of your shop name in the dashboard for extra polish.
Real examples of multi-language Indian stores
- Pickle and ghee makers from Andhra/Telangana selling to NRI customers in the US/Canada — store available in Telugu, English, and Hindi.
- Saree weavers from Tamil Nadu — store in Tamil for state customers, English for diaspora and other states.
- Kerala spice sellers — Malayalam storefronts for local trust, English for north Indian and overseas customers.
- Marathi tiffin services in Pune/Mumbai — Marathi for working professionals, Hindi as fallback.
Make your store available in 8 Indian languages
Create your free Storzu webstore — auto-translates to Hindi, Telugu, Tamil, Kannada, Malayalam, Gujarati, Marathi, and Bengali. Free forever, zero commission.