Both let an Indian seller launch a no-code store quickly, but they optimise for different things. Amazon SmartBiz is built around Amazon's logistics — its own pickup and delivery, its own ecosystem. Storzu is built around ownership and margin — your own payment account, no per-order commission, and a site that runs the whole business, not just a product list. Here is how to choose.
The “free” question
This is the first thing to get straight. SmartBiz is free to start, with a large product allowance and no coding — but its free access is an introductory period, after which Amazon has said it will introduce a paid subscription. Storzu's plan is free forever: Storzu's Free forever plan is ₹0 — list up to 10 products or services, take 100 orders per month with COD or direct UPI, and pay no per-order commission. There is no expiry and no per-order commission, on the free plan or the paid ones. If “free that stays free” matters to you, that difference is the headline.
Payments and who keeps the margin
With Storzu, payments settle to your own gateway (Razorpay one-click, or your Stripe / PayPal / Cashfree) or by direct UPI and cash on delivery, and Storzu takes no cut of the sale — see accepting payments with no commission. With a marketplace-linked builder, weigh how payments and delivery are charged, because cost can attach through the logistics and payment rails rather than a single commission line.
Where SmartBiz is genuinely strong
Credit where it's due: SmartBiz's integrated Amazon pickup and delivery is a real advantage if you would otherwise stitch together a courier yourself, and Amazon's brand carries trust at checkout. If shipping is your biggest headache and you are happy inside the Amazon ecosystem, SmartBiz is a reasonable choice — and worth saying so plainly.
Beyond a product store
Storzu is a full business platform, not only a catalog: services, appointments and consultations with double-booking prevention, restaurant menus with dine-in, takeaway and delivery, property and stay bookings, GST invoicing, coupons, returns, inventory, and staff accounts — all from one dashboard, with storefronts in English plus 8 Indian languages. A product-only store cannot cover a salon's bookings or a restaurant's menu the way a purpose-built workflow does.
Which to choose
- Pick Amazon SmartBizif Amazon's own doorstep pickup and delivery is your priority and a later paid subscription is acceptable.
- Pick Storzu if you want a free-forever store, no per-order commission, payments in your own account, and a site that also does bookings, menus, stays or invoices.
See the full guide to free store builders in India, compare plans on the pricing page, or start free on Storzu →