Features
Everything Storzu includes, built for Indian small businesses
Storzu is an online store and website builder for Indian small businesses. It builds your catalog from photos with AI, publishes a branded storefront, takes WhatsApp orders and direct UPI payments, ships through Shiprocket or NimbusPost couriers and same-day riders, runs Facebook, Instagram and Google ads, and sends order updates over WhatsApp, SMS and email. There is a Free forever plan, no per-order commission from Storzu, and no technical setup.
Storzu's Free forever plan is ₹0 — list up to 10 products, take 100 orders per month with COD or direct UPI, and pay no per-order commission.
Start from your business type: WhatsApp sellers, fashion & boutiques, grocery & kirana, restaurants, appointments. Browse the full guide library.
Build the store
Get a real storefront online without design or development work.
AI photo-to-catalog
Upload product photos and Storzu drafts the names, descriptions and categories, so a catalog is a photo shoot rather than a data-entry job.
All plans, using AI credits
AI Photo Studio
Clean up a phone photo into a usable product shot — background, lighting and framing — without a studio or an editor.
All plans, using AI credits
AI virtual try-on
Let fashion shoppers see a garment on a model before they buy, which is the question that otherwise arrives as a WhatsApp message.
All plans, using AI credits
AI product video
Turn a product photo into a short video for your product page, banner or home page.
Growth and above, using AI credits
Business-type storefronts
Pick your business type and Storzu builds the matching storefront, terminology and workflow — products, food, services, appointments, rentals, property or stays.
All plans
No technical setup
No hosting, no plugins, no theme code. You answer a few questions and the store is live.
All plans
Storefronts in Indian languages
Customers switch your store between English, Hindi, Telugu, Tamil, Kannada, Malayalam, Gujarati, Marathi and Bengali, and AI translates your product names and descriptions.
Growth and above for stores in India, translation using AI credits
Variants and size guides
Size, colour and pack options with their own price and stock, plus a size guide for clothing and footwear.
All plans
CSV import and barcode scanning
Bring your catalog over from Shopify, Dukaan or any store as a CSV file. Grocery sellers can scan a barcode to add a product.
All plans, within your product limit
Sell your way
One dashboard, whatever kind of business you run.
Restaurant menus
A menu-first store with sections, veg, non-veg and egg marks, add-ons and choices, for dine-in, takeaway and delivery orders.
All plans
Rental stores
Rent out cameras, equipment, event items or vehicles by the hour, day, week or month, with pickup and return times, a refundable deposit and a tracker for what is booked, out or overdue.
Growth and above
Stay bookings
List rooms and stays, with a booking calendar, blackout dates, overlap protection and guest reminders.
Listings on all plans, booking tools on Pro
Wholesale mode
Sell to other businesses with minimum order quantities, order multiples and quantity-break prices, checked at checkout.
All plans
Sites for doctors, advocates and CAs
A practice website with the right words and compliance controls for your profession, and consultations by timed slot or token queue.
All plans
Design the store
A store that looks made for your business, without hiring a designer.
Complete store designs
24 complete looks — among them Clean, Bold, Luxe, Quick, Editorial Magazine, Neo-Brutal, Soft Glass, Retro Pop, Organic and Dark Tech — each with its own layout, hero, fonts, colours and motion, arranged for your kind of business.
10 on Free, all 24 from Growth
Quick Styles and live demo stores
Tap a style and see your own store redrawn in it before anything goes live, or open a live demo store for your business type and start from its design.
All plans
Design with AI
Describe the feel you want and AI builds a whole style — colours, look, hero, fonts, motion and headings — to preview before you apply it. It never invents prices, offers or claims.
All plans, using AI credits
Tap-to-edit Design Studio
Tap any part of the live store to edit it, drag sections into place, switch sections on or off, and colour each section.
All plans
Saved styles
Save your store's whole look under a name and bring it back whenever you want.
1 on Free, up to 10 on Pro
Custom pages and navigation
Add your own pages, then rename, reorder or hide the items in your store's menu. Your home page counts as the first page, and policy pages are always free.
1 on Free, 15 on Growth, 50 on Growth Plus, 200 on Pro
Take orders and get paid
Sell the way Indian customers already buy.
WhatsApp orders
Customers browse a real catalog with prices and stock, then order — so orders arrive organised instead of scattered across chats.
All plans
Direct UPI and cash on delivery
UPI payments land in your own account. Storzu takes no per-order commission on any plan.
Free and paid plans
Razorpay online payments
Cards, netbanking and wallets through your own Razorpay account, connected in a few taps without paperwork on our side.
Growth and above (Free is UPI and COD)
Orders, inventory and returns
Every order tracked through fulfilment, with stock, returns and customer history in one dashboard.
All plans
Checkout your way
Choose how customers check out — an email code, a WhatsApp code, guest checkout, or several of them — with Google sign-in offered first.
All plans
Payment checks on every order
See the UPI reference or gateway payment on each order, mark a UPI payment as received, and get stock back automatically when an order is cancelled.
All plans
Ship and deliver
Courier, same-day rider or your own delivery — booked and tracked from the order.
Courier shipping — Shiprocket and NimbusPost
Live courier rates for the buyer's PIN code at checkout, one-tap booking of the AWB, label and pickup, and tracking updates that reach the customer on their own. Connect Shiprocket, NimbusPost or both — with both, checkout uses whichever courier is cheaper. Courier charges come from your own wallet.
Growth and above
Same-day delivery riders
Instant riders through Borzo or Shiprocket Quick, priced from the buyer's address, with a live tracking link. You choose couriers, riders, or riders nearby and couriers farther away.
Growth and above
Delivery estimates
Product pages show when an order will arrive and what delivery costs, whether you deliver yourself, use a courier or a delivery partner.
All plans
Keep customers informed
Order updates reach customers on the channels they actually read.
WhatsApp notifications
Order confirmation and fulfilment updates sent from your business, so customers stop asking where their order is.
All plans, using notification credits
SMS notifications
DLT-registered SMS for customers who are not on WhatsApp.
All plans, using notification credits
Email notifications
Order emails with the invoice attached, for both you and the customer.
All plans, using notification credits
Messages from your own number
Send WhatsApp updates from your own WhatsApp Business number and SMS from your own sender, so customers see your name, not ours. The provider bills you directly.
Growth Plus and Pro
Store app and push notifications
Customers install your store on their phone like an app and get order updates as notifications.
All plans
Reviews, wishlist and filters
Verified customers review your products and store, shoppers save favourites for later and filter by brand, size, colour, price and stock.
All plans
Customer inbox and your own WhatsApp texts
Talk to customers from one inbox, write and save the texts you send from your own WhatsApp, and ask for a review with one tap on a finished order.
All plans
Grow sales
Bring new buyers in from Facebook, Instagram and Google, and bring past buyers back.
Facebook and Instagram ads
Your catalog synced to Meta, the Meta Pixel and Conversions API installed for you, and product, carousel, click-to-WhatsApp and catalog ads created from the dashboard with AI-written copy. Meta bills ad spend to your own ad account.
Growth and above
Instagram and Facebook Shop
Keep your products synced to Meta so they can be tagged and shopped on Instagram and Facebook, without running ads.
Growth and above
Google listings and Google Ads
Your products submitted to Google Merchant Center for free listings, plus Performance Max and Shopping campaigns in your own Google Ads account, targeted to your country, a radius or chosen cities.
Growth and above
Offers
Buy X Get Y, percentage or flat discounts, buy-more-save-more, combo prices, spend-and-save and free delivery — shown on the store and applied at checkout automatically.
All plans
Loyalty points and referrals
Customers earn points on delivered orders and spend them at checkout, and both people are rewarded when a friend's first order is delivered.
Growth and above
Push campaigns
Announce a new offer or new products to every customer who turned on notifications.
Growth and above
Newsletters and abandoned-cart emails
Email your subscribers about new products and offers, and remind shoppers who left items at checkout.
Growth and above
Store QR code
Print a QR code for your counter, packaging or events that opens your store.
All plans
Get found
Being online is not the same as being findable. Storzu writes the markup that search and answer engines read.
SEO built in
Every storefront ships titles, descriptions, a sitemap and structured data, so Google can index your products rather than guess at them.
All plans
AEO and AIO
Each store publishes machine-readable product and business facts, so ChatGPT, Gemini, Copilot and Perplexity can answer questions about your shop correctly.
All plans
Custom domain
Run the store on your own domain. Configuration is included; the domain itself is billed separately.
Growth and above
Blog
Publish posts on your store, each with a cover photo, a summary and its own web address. With your own domain, posts can appear in Google.
Growth and above
Buy a domain in Storzu
Search for a domain and buy it from your dashboard. Storzu registers it in your name and connects it, with no DNS settings to touch. You complete the registry's ownership checks.
Growth and above, domain billed separately
Run the business
The parts a website builder leaves you to solve yourself.
Appointments and bookings
Slot booking with double-booking prevented in the database, for salons, clinics, advocates and coaching.
All plans
GST invoices
GST-compliant invoices generated per order and attached to the order email.
All plans
Staff accounts
Give staff their own logins with permissions limited to the areas they work in.
Growth (1), Growth Plus (2) and Pro (5)
Analytics
What sells, what is viewed and where customers come from — including which answer engine referred them.
All plans
Bulk edit
Change price, stock, category and more across many products at once, and rename, merge or move categories.
All plans
Android app for sellers
Run your store from your phone with the Storzu app on Google Play.
All plans
Ask AI help
Ask a question in your dashboard and get the steps for your own store.
All plans
Common questions
- Is Storzu really free?
- Storzu's Free forever plan is ₹0 — list up to 10 products, take 100 orders per month with COD or direct UPI, and pay no per-order commission.
- Does Storzu take a commission on my orders?
- No. Storzu charges no per-order commission on any plan, including Free. UPI payments go directly to your own account, and paid plans are a flat subscription.
- What does Storzu cost if I outgrow the free plan?
- Growth is ₹199 per month, Growth Plus is ₹299 per month and Pro is ₹599 per month, each with an annual option. Paid plans add online payments through your own Razorpay account and a custom domain.
- Can I accept online payments on the free plan?
- On Free you take direct UPI and cash on delivery. Card, netbanking and wallet payments run through your own Razorpay account and start on the Growth plan.
- Do I need a developer or a designer to use Storzu?
- No. There is no hosting to buy, no plugins to install and no theme code to edit. You choose your business type, add products from photos, and the storefront is generated for you.
- Does Storzu work for WhatsApp sellers?
- Yes — that is one of the main things it is built for. Customers browse a real catalog with prices and availability before they message you, so orders arrive organised instead of as a scroll of chat messages.
- Does Storzu work with Shiprocket, NimbusPost and Borzo?
- Yes. Connect your own Shiprocket or NimbusPost account — or both — for courier shipping with live rates at checkout, one-tap AWB and pickup booking and automatic tracking; with both connected, checkout prices each order on the cheaper courier. Connect Borzo or use Shiprocket Quick for same-day riders. Courier and rider charges are billed to your own accounts; Storzu takes no cut.
- Can I advertise my products on Facebook, Instagram and Google?
- Yes. Storzu syncs your catalog to Meta and Google, installs the tracking for you, and lets you create Facebook, Instagram and Google Shopping ads from the dashboard. Ad spend is billed by Meta and Google to your own ad accounts.