Coaching has an awkward shape for most website tools. You are not selling a product and you are not really selling an hour — you are selling a package that happens to be delivered as a series of appointments. Tools built for one or the other make you fake it.
Sell the package, book against it
Publish each package as its own thing: what it includes, how many sessions, over what period, at what price. A client buying a twelve-week programme is making one decision, not twelve.
Sessions are then booked against your published availability, each with its own duration — a 90-minute intensive and a 30-minute check-in take the right amount of your day rather than a uniform block.
Stop trading availability by email
The thing most coaches actually lose time to is not billing, it is the four messages it takes to agree a time. Published availability removes them: the client sees what is genuinely free and takes it, and the same slot cannot go to two people.
What is not here
No video calling — you bring your own Zoom, Meet or Teams link and it goes into the confirmation. No course hosting, no lesson drip, no member area. If you want the call, the content and the scheduling in one product, a coaching platform built for that is a better fit and will cost more.
This suits the coach whose content already lives somewhere they like, and who wants the selling and the scheduling to stop being manual.
Getting paid
Card payments settle into your own Stripe or PayPal account on a paid plan. Storzu takes no percentage of a session or a package.
What it costs
Free covers 10 packages and 30 bookings a month with no card. Growth at $9.99 a month adds your own domain and card checkout — see US pricing.