The problem with most consulting sites is not that they look bad. It is that every enquiry arrives as three sentences with no budget, no timeline and no detail, and you spend two emails finding out it was never a fit.
Publish enough to filter
The single highest-leverage change is putting a number on the page. Not a fixed price for bespoke work — a floor. “Audits from $2,500.” “Fractional engagements start at two days a month.”
People who cannot afford you leave without using your time, which is the entire point. The ones who stay have accepted the order of magnitude before they ever message you.
Make the first step a booking, not a form
A contact form starts a scheduling negotiation. A bookable discovery call skips it: the prospect takes a slot that is genuinely free, and the request carries their context — what they are trying to fix, roughly when — so the call opens at the problem.
Describe engagements, not skills
A list of skills invites the reader to work out whether you can help. A list of engagement shapes does the work for them:
- A fixed-scope audit with a defined deliverable
- A fractional arrangement measured in days per month
- A project with a stated start and end
Each is a service with its own price or starting price, and each can be booked or enquired against.
Where it stops
There is no proposal builder, no e-signature and no contract storage. There is no milestone invoicing and no retainer billing against a card on file. Those are real parts of consulting and they stay in whatever you use today.
What this replaces is the front of the funnel — the unqualified enquiry and the scheduling thread — not the back of it.
What it costs
Free covers 10 services and 30 enquiries or bookings a month. Growth at $9.99 a month adds your own domain and card checkout — US pricing.