Every restaurant owner has done this arithmetic. A percentage of each ticket sounds tolerable until you multiply it by a year, and the orders it takes the biggest cut of are the regulars who would have found you anyway.
Where direct ordering genuinely wins
Not with discovery. A marketplace is a search engine for hungry people and a direct page is not going to replace that. Direct ordering wins with the customers who already know you:
- Regulars ordering the same thing every week
- Pickup orders, where there is no courier to pay for
- Large or catering orders, where the percentage is painful
- Anyone who found you through your own sign, card or social account
The catch, stated up front
The marketplaces own their delivery networks. Going direct does not get you drivers, so direct ordering means pickup, your own delivery, or a courier service you arrange and pay for yourself.
For most independents the honest answer is not to switch but to split: keep the marketplace for delivery discovery, and move pickup and regulars to a direct page where you keep the whole ticket. A restaurant that switches wholesale expecting drivers to appear will have a bad month.
No POS integration either
Orders arrive in the dashboard, not in your POS or kitchen display. A small operation absorbs that easily. A busy kitchen already running tickets through a POS is doing double entry, and that is a real cost — worth weighing before you commit, not after.
What the menu can do
Items carry options and variations with their own prices, so sizes, add-ons and combos are billed correctly rather than at a base rate. Card payments settle into your own Stripe or PayPal account, with no commission taken.
Sales tax
Not handled. Prepared-food tax varies by state and often by city, and Storzu does not calculate or remit it. That stays with you and your accountant.
Trying it without committing
The free plan covers 10 menu items and 30 orders a month with no card required — enough to put a pickup menu in front of your regulars and see whether they use it. Growth is $9.99 a month; see US pricing.