Most photographers have the website part solved and the booking part not. The portfolio looks good, the contact form works, and every enquiry still opens with “hi, what are your rates?” — a conversation you have had a hundred times and that ends in silence more often than in a session.
Publish the shape of the work, not just the pictures
A package page does the qualifying for you. For each one, state:
- What it costs
- How long the session runs
- How many final images the client receives
- Turnaround time
- Whether the location is your studio or theirs
Those five lines end most of the back-and-forth. The people who message you afterwards have already accepted the price, which changes the nature of the conversation entirely.
Book the repeatable work, enquire on the rest
Sessions with a fixed shape — headshots, portraits, branding, hourly event coverage — can be booked directly. Each package carries its own duration, so a 30-minute headshot and a three-hour branding shoot take the right amount of your day rather than a generic block.
Genuinely bespoke commissions should stay enquiries. But a structured one: the request arrives with the date, the package they were looking at and their notes, so your reply starts from something real.
Where this is the wrong tool
There is no contract signing and no retainer collected at booking. If your business runs on a signed agreement plus a non-refundable deposit — which is how nearly all wedding photography works — a studio-management platform built around contracts and retainers is the right answer, and no amount of website will substitute for it.
This suits the photographer whose bookings are sessions rather than productions: portraits, headshots, families, branding, small events.
Getting paid
On a paid plan you connect your own Stripe or PayPal account, and payments settle there directly. There is no commission on a session and no platform balance between you and your money.
What it costs to try
The free plan is permanent and takes real bookings — 10 packages and 30 bookings or enquiries a month, no card required. Growth at $9.99 a month adds your own domain, card checkout and removes the booking cap. Details on US pricing.