A boutique carrying forty pieces has a different economics problem from a brand carrying four thousand. The tooling is mostly built for the second one, and its pricing assumes you are it.
Where the money actually goes at low volume
At twenty orders a month, a platform subscription plus per-transaction fees is not a rounding error — it is a visible share of a small margin. A flat fee with no commission per order changes that arithmetic, and the fewer orders you have, the more it matters.
The reverse is also true and worth saying: at several hundred orders a month the platform fee stops mattering and the app ecosystem starts paying for itself. This page is not for that store.
Sizes and colors, without a cap
Apparel lives or dies on variants. Every plan including the free one supports unlimited size and color combinations, each with its own price and stock count, so a size that costs you more is priced accordingly rather than quietly sold at the cheapest option.
What you give up
- No app ecosystem. What is in the product is what you get.
- No multi-channel sync. Stock here does not update an Instagram Shop or a marketplace listing.
- No live carrier rates or label printing. You set your own shipping charges.
- No sales-tax calculation. Including nexus across states.
Those are the reasons a growing store eventually leaves, and none of them is a reason a small one cannot start here.
Getting paid
Card payments settle into your own Stripe or PayPal account on a paid plan. Storzu is not in the payment path and takes nothing per order.
Starting cost
Free covers 10 products and 30 orders a month with no card. Growth at $9.99 a month lifts it to 50 products with your own domain and card checkout — US pricing.